Be a Good One.

Abraham Lincoln famously once said, “Whatever you are, be a good one.” Good advice, don’t you think? As young professionals we often have lofty goals we strive for, which are great, but sometimes it can hinder our focus on being the best we can in this moment.

Instead of focusing so much on who we want to be, it can be helpful to focus on who we are right now. So what does that mean? It means to put your best effort into the task at hand, no matter how “mindless” it may seem. That is, concentrate on doing your best work even if you are just stuffing envelopes.

Recently, I was given the opportunity for a client event to brainstorm some topic suggestions and was able to use all the tools I’ve learned to come up with relevant ideas that my team loved! An opportunity like that won’t come around unless you’re constantly putting your best foot forward.

So go the extra mile and voice your ideas – even if they aren’t actually taken at least it’ll show you’re thinking creatively. By focusing on not only the big tasks but also the small ones, it shows how diligent you are – and by then, who wouldn’t want to give you that promotion you want?

It’s important that no matter what position we hold, whether that’s the intern or the president, we are striving to be the very best. There’s no way you can make it all the way to your dream position unless you can perfect the art of those mundane tasks, like compiling media lists. So next time you’re lacking some motivation, try just being “a good one” – whatever that may be right now. 

A New Journey

Hello! I'm Jessica Postema, the other summer intern at Eisbrenner Public Relations.

I recently graduated from Michigan State University, home of the almighty Spartans (GO GREEN!) with a Bachelor of Arts in communication and specialization in public relations. Prior to joining Eisbrenner PR, I interned with Mittenberry, Triterra and CRT Medical Systems in various public relations and communication positions. Throughout my internships, I have learned how much I enjoy working in public relations, in particular, the media relations and writing components. They also have helped prepare me for the busy-ness, and sometimes craziness of agency life!

Outside of my education and experience, I'm an avid baker (particularly known for my red velvet cupcakes), dog lover and aspiring marathon runner (although I'm a long way from it). I love traveling the world (hoping to visit Greece and South Africa next), spending time with my friends and now that I've graduated, having time to read something other than textbooks; which currently is "The Help" by Kathryn Stockett.

So far, my internship at Eisbrenner PR has been great! They work hard, but definitely know how to have a good time. My co-workers have been so welcoming and willing to go above and beyond to ensure Greg and I have a good experience.

Well, that's a short introduction about me, more about my new journey as an Eisbrenner PR intern to follow. Stay tuned!

Nailing the Interview

“Interview.” The word alone can spread fear through your body. It can make your face and neck turn red, your voice shake, your mouth dry and your hands sweat. But it doesn’t have to! With the proper preparation, research and confidence, interviews can be nearly painless – just take it from Eisbrenner Public Relations’ staff, somehow, we all passed the interview!


Research - Hit the company’s website. Get to know its customers, culture and capabilities and do a search for past news articles. We’re taking time to interview you, so be prepared to show you’ve taken time to make it a valuable meeting.

Prepare Questions - When we ask candidates if they have any questions about the internship or the firm, we’ve actually heard the response, “Dude, I don’t think so.” Wrong! Have a few thoughtful questions prepared. What are the company’s growth goals? How many former interns are now full-time? You should be interviewing us nearly as much as we’re interviewing you – you don’t want to end up at a miserable place or one that’s not a good fit; and we certainly don’t want to hire the wrong candidate.

Prepare for Questions - You’re going to interview with several people. And yes, you’re bound to be asked some stumpers. We’re not Google, so don’t prepare for –“you’re running for President. What’s your campaign slogan?” But have something ready for the dreaded ones. “So tell me about yourself.” “What are your greatest strengths and weaknesses?” “What do you think you will be able to add to our firm?” “Where do you see yourself in five years?” “Describe a challenge you’ve overcome.”

Confirm the Appointment - Call or email the day before your interview to make sure it’s still on, verify directions and ask any questions you may have. This shows enthusiasm. Preparedness. Anticipation. Thoughtfulness. Geez, when can you start?

What to Wear - Lose the Uggs and cover the navel ring. Got a suit? Wear it. Basically, leave the Thursday night bar gear in the closet and dig out the professional attire.

 What to Bring - Your smile, voice, enthusiasm and AP Stylebook.

Arrive on Time - Early isn’t a bad idea either.

And last, but not least – RELAX - Smile. Shake hands firmly. Have fun with it. Ask questions. Breathe. Be yourself. And don’t be nervous – we’re not scary, we swear! Oh, and don’t forget to send a personal and thoughtful thank you card or email. You don’t want to miss this final opportunity to stand apart from your competition.