My Biggest Challenge
Adapting my writing style to different clients has been my biggest challenge. Producing material for Henkel, Automation Alley and The Epitec Group, I have come to realize that each client has a unique voice and audience and my writing style must change accordingly.
I recently developed material for a brochure containing information on Henkel Chemical Management. This brochure was aimed at professionals within the aerospace, automotive, electronics and industrial industries. In writing about the product two different brochures had to be produced to make sure all the information was included. My writing style had to be very specific and straightforward because it was aimed at encouraging different companies from aerospace to automotive to use Henkel Chemical Management.
For Automation Alley I recently wrote a press release about their annual meeting. This was also written in a very clear-cut manner, as most releases are. Quotes were the only area of creativity and even those had to express a specific message. I didn’t use any technical/automotive writing because it was primarily about the new board of directors and president. I had to give thoughts from a business perspective.
I am currently working on a few articles for the IT Staffing Provider, The Epitec Group’s quarterly internal newsletter, Epitalk. Not only did I need the technical knowledge, I had to write in a fun way to get employee’s interested. This project allowed me much more freedom and creativity.
From light and airy to professional and to-the-point, I’ve had to adapt to many different writing styles. Have you had to adapt in such a way and how did you handle it?
I recently developed material for a brochure containing information on Henkel Chemical Management. This brochure was aimed at professionals within the aerospace, automotive, electronics and industrial industries. In writing about the product two different brochures had to be produced to make sure all the information was included. My writing style had to be very specific and straightforward because it was aimed at encouraging different companies from aerospace to automotive to use Henkel Chemical Management.
For Automation Alley I recently wrote a press release about their annual meeting. This was also written in a very clear-cut manner, as most releases are. Quotes were the only area of creativity and even those had to express a specific message. I didn’t use any technical/automotive writing because it was primarily about the new board of directors and president. I had to give thoughts from a business perspective.
I am currently working on a few articles for the IT Staffing Provider, The Epitec Group’s quarterly internal newsletter, Epitalk. Not only did I need the technical knowledge, I had to write in a fun way to get employee’s interested. This project allowed me much more freedom and creativity.
From light and airy to professional and to-the-point, I’ve had to adapt to many different writing styles. Have you had to adapt in such a way and how did you handle it?
posted by Amanda Robinson at 11:05 AM
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