July 12, 2012

The Pillars of Our Firm

There’s a lot to learn as an intern at Eisbrenner Public Relations, from developing client strategy to the tedious-yet-necessary task of assembling a media list. But the most important things to learn, understand and demonstrate at Eisbrenner PR, or any company for that matter, are the core values of the organization.

At Eisbrenner PR, our core values define our culture. All of our actions and decisions are guided by these five core values:

Use individual curiosity to spur innovation
Work hard and have fun
Treat the world with respect
Be motivated to discover what’s next
Find the positive in everything we do

Two months into my internship, I’ve learned when people around here speak of our core values, they mean what they say. They are the essence of our agency. They are what drive us to go above and beyond for our clients. They are why we get out of bed in the morning and why we love coming to work (well, most days).

When working in a collaborative environment, sharing a common vision and attitude is not only important, it is crucial to the team’s success. Here are three ways you can integrate your company’s values into your everyday work life.

Know them
Even though our core values are on display on the pillars in our office and on company business cards, I still printed them out and tacked them to the wall at my desk, always within view. It serves as a daily reminder of why I am here and what I am here to do.

Incorporate them
Find your own unique way to incorporate your organization’s core values into daily activities. For example, one of the recurring tasks for Eisbrenner PR interns is to update the message boards outside the breakout rooms with the week’s meetings and quotations. The quotes I include generally are related to one of our five core values (thank you, Bartlett’s Familiar Quotations).

Believe in them
Core values are devoid of meaning if they are not appreciated and respected by employees. In the end, it is the people who are the true pillars of Eisbrenner PR.

Our core values are the pillar of Eisbrenner PR - literally!

(Left) My daily reminder of what Eisbrenner PR is all about. (Right) My defensive measures against intermittent koosh-ball-shellings, one example of how we work hard and have fun.

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June 25, 2012

A New Journey

Hello! I'm Jessica Postema, the other summer intern at Eisbrenner Public Relations.

I recently graduated from Michigan State University, home of the almighty Spartans (GO GREEN!) with a Bachelor of Arts in communication and specialization in public relations. Prior to joining Eisbrenner PR, I interned with Mittenberry, Triterra and CRT Medical Systems in various public relations and communication positions. Throughout my internships, I have learned how much I enjoy working in public relations, in particular, the media relations and writing components. They also have helped prepare me for the busy-ness, and sometimes craziness of agency life!

Outside of my education and experience, I'm an avid baker (particularly known for my red velvet cupcakes), dog lover and aspiring marathon runner (although I'm a long way from it). I love traveling the world (hoping to visit Greece and South Africa next), spending time with my friends and now that I've graduated, having time to read something other than textbooks; which currently is "The Help" by Kathryn Stockett.

So far, my internship at Eisbrenner PR has been great! They work hard, but definitely know how to have a good time. My co-workers have been so welcoming and willing to go above and beyond to ensure Greg and I have a good experience.

Well, that's a short introduction about me, more about my new journey as an Eisbrenner PR intern to follow. Stay tuned!


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June 23, 2009

There's a First Time for Everything

My name is Angela Chupa and I’m a new intern at Eisbrenner Public Relations. I will be a sophomore at the University of Wisconsin – Madison this coming school year. I’m also on the women’s varsity tennis team. Many think playing sports at the collegiate level is very fun and exciting, which it is, but some people don’t realize that being rewarded in this way takes a lot of hard work, patience and sacrifices. Not to mention my oscillating stress level! Being a student athlete has not only helped me learn how to manage my time, but it has taught me a lot about teamwork and how important it is for success. I’m excited to apply my college learning experiences to my future responsibilities.

Today I started my first internship ever, and I was definitely nervous! I was unsure of what to expect on my first day at Eisbrenner. The last thing I wanted to do was to arrive late, so I left my house about 45 minutes too early. Instead of going into the office early, I decided to drive around town for about 30 minutes to waste time. However when I finally entered the office, I felt much more comfortable once I got settled in and started meeting people.

My first day of work consisted of meeting the staff and learning about the company and what they do. Everyone here is very friendly and easy to communicate with. I was able to ask a lot of questions throughout the day to get a better understanding of what public relations is all about. I didn’t receive any work today, but I’ve been informed I’ll receive some tomorrow.

I’m very thankful for this opportunity to work with the team and start developing useful skills for my future. I can’t wait to get started on my assignments!

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