Don't forget about blogs

Recently, I was asked to contribute to a blog for one of our clients. I hadn’t ever considered companies using blogs to get the word out about their product. I knew that consumers and industry aficionados had them, but I suspected companies would use traditional methods for publicity.

Not necessarily true, companies looking to enter new markets or promote new products are finding blogs more valuable than sending a press release. When you think about it, it makes sense.

Many more people have access to the internet and blogs, than they do the printed publication a news release might be published in. This makes them an obvious choice for finding cost-effective publicity, especially if your client is working with a limited budget.
I have a better understanding of the power of blogs, now that I see how much effort goes into getting your client mentioned on one. They have powerful negative and positive effects and should be taken seriously.

PR Keeps You Busy

You might wonder what I’m actually doing around here. Where to start?

I’ve been doing more than I thought, that’s for sure. I’ve been working on several different account teams – helping to prepare everything from comprehensive media lists, RFPs, and press releases.

In fact, I end up so involved in client work that sometimes I forget to give you an update. My apologies in advance if I leave you hanging.

Whether it is research or a brainstorming session, a lot of work goes into what we do. One of the accounts I’m working on requires an extensive knowledge of IT industry-related news. Why? Because Eisbrenner writes and designs their IT newsletter.

That’s not the only thing going on. I’ve been doing a lot of research and writing for another client, focused on the consumer market – an exciting experience.

Being involved in celebrity events and communicating with publications across the country is both challenging and fun. Yes, I did say fun and I am talking about work!

Anyway, I’ve got more work to do. Check back with me later.