Nailing the Interview

“Interview.” The word alone can spread fear through your body. It can make your face and neck turn red, your voice shake, your mouth dry and your hands sweat. But it doesn’t have to! With the proper preparation, research and confidence, interviews can be nearly painless – just take it from Eisbrenner Public Relations’ staff, somehow, we all passed the interview!


Research - Hit the company’s website. Get to know its customers, culture and capabilities and do a search for past news articles. We’re taking time to interview you, so be prepared to show you’ve taken time to make it a valuable meeting.

Prepare Questions - When we ask candidates if they have any questions about the internship or the firm, we’ve actually heard the response, “Dude, I don’t think so.” Wrong! Have a few thoughtful questions prepared. What are the company’s growth goals? How many former interns are now full-time? You should be interviewing us nearly as much as we’re interviewing you – you don’t want to end up at a miserable place or one that’s not a good fit; and we certainly don’t want to hire the wrong candidate.

Prepare for Questions - You’re going to interview with several people. And yes, you’re bound to be asked some stumpers. We’re not Google, so don’t prepare for –“you’re running for President. What’s your campaign slogan?” But have something ready for the dreaded ones. “So tell me about yourself.” “What are your greatest strengths and weaknesses?” “What do you think you will be able to add to our firm?” “Where do you see yourself in five years?” “Describe a challenge you’ve overcome.”

Confirm the Appointment - Call or email the day before your interview to make sure it’s still on, verify directions and ask any questions you may have. This shows enthusiasm. Preparedness. Anticipation. Thoughtfulness. Geez, when can you start?

What to Wear - Lose the Uggs and cover the navel ring. Got a suit? Wear it. Basically, leave the Thursday night bar gear in the closet and dig out the professional attire.

 What to Bring - Your smile, voice, enthusiasm and AP Stylebook.

Arrive on Time - Early isn’t a bad idea either.

And last, but not least – RELAX - Smile. Shake hands firmly. Have fun with it. Ask questions. Breathe. Be yourself. And don’t be nervous – we’re not scary, we swear! Oh, and don’t forget to send a personal and thoughtful thank you card or email. You don’t want to miss this final opportunity to stand apart from your competition.