Writing Bios

One task you'll definitely learn how to do during your internship is write an executive bio. When a person is either newly hired or promoted within an organization, a bio is often written to help people get better acquainted with the executive. It usually consists of three to four short paragraphs, explaining the person's new position, previous work experience and educational background. Once it's completed, it's either distributed with a press release or used as a networking tool when the executive's trying to obtain new accounts. So when you're writing a bio, make sure it's accurate and well written, because it's being used as a very important marketing tool for your client.

Research, Research, Research!

One thing I've learned here is that researching is a long, detailed and tedious process. This week I was gathering information about Canadian consumer shows for a client, and it was a lot more work than I thought it was going to be. After writing dozens of e-mails, making a ton of phone calls, and looking for hours online, I was finally able assemble of list of possible consumer shows in our targeted cities. Whew!

Research, however, is one of the most important things you'll ever do anywhere, including here. Having a good understanding of a company's background or situation will help you make an educated decision about what to do next, and will help your company be in a better position in the long haul. Since most research is initially started on the Internet, I found these Internet search tips that might be useful to you during your internship. Take a look at them if you can, because conducting research is not as easy as it seems.

EPR Golf Outing

On Monday, June 25, our firm held its 13th annual golf outing at Forest Lake Country Club in Bloomfield Hills. We had over 100 clients and media members join us for the special day. Here are some pictures from the event:

Best friends forever! On the left is Sara Prose, a Senior Account Executive
who's also my mentor, and Christine Olszewski, a Senior Account Executive
and Manager of Event Services.

The Marine color guard helped get the outing started.
Go Marine Corps!

And they're off! President Tom Eisbrenner, on the right, is on the
way to the first hole with Seve Finlay of Ward's Dealer Business.

They're a lifesaver! Uncle Ray's Dairyland of Fenton came out and
distributed wonderful-tasting ice cream to all of our golf outing
patrons during the 90º day. Thanks guys!

Here's the nice-looking ATV the golfers could've won at my hole-in-one hole.
Unfortunately, no one won it this year. Oh well, there's always next year, right?


John Dix from Timken is watching his ball fly nice and high.
Go get 'em John!


Here's one of the Convergence Education Foundation's participants
relaxing in his electric car. We raised over $2,000 for the Foundation,
thanks to our guests' overwhelming generosity.

One of the unique things we had at our outing was a roll-a-tire hole.
Wherever the tire landed was where the team would tee off.
As you can see here, it quickly became a fan favorite.

PD: A valuable 1.0

Every Thursday we have a Professional Development session during our lunch hour. Lisa Litnas, our office manager, will usually bring in food such as pizza, tacos, or sub sandwiches for us to eat, and then we'll discuss either what's new within our company or new technology that's having success outside of the firm. Sometimes we'll even invite industry experts, media, professors, vendors or clients to talk about their preferences and what's going on in their profession. But whatever the topic is, it's always a valuable experience. So when you have to attend your first PD session as an Eisbrenner intern, I suggest you learn as much as you can and run with it, because you won't find this type of learning environment anywhere else.