June 04, 2012

The Importance of Teamwork


“Working together is success” – Henry Ford

There’s no ‘i’ in team – yeah, it’s an old saying, but it still rings true. Think about it, most things can’t be done by just one person. A surgeon has a team of nurses. A writer has an editor. A shoe salesman has a supplier.

Here at Eisbrenner PR, the way we approach team work is to make sure everyone has the opportunity to use their particular skills and experiences to shine. No single person makes a team successful or even brings every skill to a team. On our teams everyone contributes, and yes, some people have a bigger role than others, but that’s what teamwork is all about.

And no, we don’t sit around and assign roles or pick them out of a hat. Similar to how we approach most things in our firm, each individual is responsible for defining their role on the team and asking for the opportunity to help where they can. The cool thing is that your role changes for various clients and projects – from leader to contributor and everywhere in between.

Another benefit to our approach to team work is that you have the opportunity to learn things from your teammates. Our team has experience from all walks of life – corporate, marketing, retail, nonprofit, editorial – so there’s always the opportunity to learn something new. The best approach is – here comes another old saying – to be a sponge and learn as much as you can. Admittedly, around here not all of it will be work related, but we can’t talk shop all the time! Even as an intern, you bring unique experiences and knowledge that we can learn from, so don’t be afraid to speak up.

Like everything at our firm, our approach to team work reflects some of our core values: respect one another’s skills and experience; be positive that you have something valuable to contribute; and, of course, work hard and have fun!


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