PR strategies for PR

One thing I’ve noticed in my short time in the public relations world is there are never enough hours in the day. We spend a lot of time meeting deadlines, developing new strategies and pondering ways to makes things better. We rush to meet one deadline and then we realize another one is fast approaching. We are in a constant whirlwind of deadlines and ideas.

I love this about PR, in fact it’s one of the reasons I chose to go into the field. We are all very creative people who like to put our skills and knowledge to good use by helping others. We strive to be the best, as well as to be on top of the newest technology, news, products, etc.

The lack of hours in the day and the never-ending deadlines keep us from doing basic things that allow us to show the value of what we do, which upsets me because I know our work is invaluable and that we are leaders with great ideas to share.

I know most PR professionals wish they could wave a magic wand and everyone would appreciate the value of their work, but it’s not that easy. We have to work for it and spend time educating people, but with looming deadlines and clients and organizations to look out for, we put educating people on the back burner.

So, what is the best way to combat this? How can PR people continue to dream up strategies and execute them, as well as be completely in the know and further the education of the PR world as a whole?

I surely don’t know the answer, but I do feel that as technology increases and communication formats change, we are going to have to focus on educating people on what we do and why we do it. We have to start using our public relations strategies for public relations!

Have ideas of your own? Let me know below!