Inauguration 2009: Communication Galore

Yesterday was incredible. Not because of politics or the number of people who peacefully gathered in one place to be part of a moment in history. It was incredible because of the sheer volume of people who used new forms of communication outlets to watch the inauguration events and to interact with each other.

Long gone are the days of families sitting by the radio or the TV and simply talking about programs with their families and friends. From now on people will turn to the internet and social media sites, as well as radio and TV. There will be more two-way communication between people from across the globe and yesterday proved it.

People viewed the inauguration festivities from their TV and computer screens and listened to it on the radio. People tweeted about it, blogged about it and changed their Facebook and MySpace statuses to reveal their feelings or to describe what they were doing to celebrate the moment. These responses were in real time and allowed for communication between people from all over the world. To me, that is incredible!

The historic moment opened my eyes and revealed to me that new communication outlets will be introduced all the time and they not only influence how we communicate with each other, but it changes the way we do business and how we handle various situations. We are more interconnected than we’ve ever been and in the PR realm it’s so important for us to stay current with these changes because it will help us do what we do best – communicate and build relationships!