August 02, 2007

Signing Off

I'm afraid that this is my last time posting on this blog. I'd like to thank all of you who've read my posts during the past three months, I really appreciate it. I hope they've provided further insight into what public relations is all about, and have helped you decide whether you'd like to try a PR internship in the near future. If you have the slightest interest in exploring PR, I encourage you to apply for Eisbrenner PR's intern position, because the people here will give you plenty of PR assignments to let you determine whether PR is right for you.

If you've read my previous entries, each one pertains to a specific task that I've been assigned. Well, now that I'm heading out, I'd like to put them into a top 10 list.

10. Creating media lists in Excel (You'll share my opinion after your first PR internship, trust me.)

9. Doing coverage reports for clients

8. Writing brochure text (NOT an easy thing to do, especially here. Capturing Eisbrenner PR's voice is very tough.)

7. Watching phones (This can be interesting at times, but not when you're trying to find people in the building.)

6. Running errands (This is relaxing, with the exception of 100 degree days.)

5. Writing memos (Wrote only one of these, but it was cool to see how a memo's written.)

4. Writing newsletter articles (I find this fun, because you get to share with readers what you've learned about a particular subject matter. Being the gatekeeper of information is a sweet power to have.)

3. Attending a media coaching session (I really enjoyed this, because it allowed me to see into the minds of both journalists and PR professionals and hear their perspectives on conducting interviews. Very cool.)

2. Shooting pool on Friday afternoons (I know this isn't exactly work, but it helped me gather a better understanding of PR. And it was relaxing!)

1. And the number one thing is...nothing! (What?!?! I know, you're probably wondering why I would finish a top ten list like that, but there are so many fun activities here that I can't choose a number one. Sorry!)

I can, however, tell you the number one thing I've learned here: "Insist Excellence." I know this sounds like your typical slogan, but if you think about it, it does carry a very important message. If you say "insist excellence," you're not just suggesting excellence; you're demanding it. If you demand excellence of yourself and others, then you and your company will be a lot better off in the long run than the ones who just say it.

Thanks again for your time. Unless I run into you somewhere in this vast world, goodbye. I'm signing off.

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