Brochures In the Making

Last week I was assigned to write an Eisbrenner PR overview piece for our new brochure. Our main goal was to have something for prospective clients that quickly explained who we are and why they should choose Eisbrenner PR. Since this was a new writing style for me, I went online to see if there was anything that could give me tips on what and what not to include in the piece. This website from the UK does a good job in explaining not only what messages should go in each section of the brochure, but it also gives tips on how to convey those messages effectively to prospective customers. So if you get assigned a brochure piece anytime soon, check this web page out before you begin. It will give you a clear understanding of what brochure writing involves.