SAE World Congress
When thinking of a big automotive PR event, the first thought is usually the annual Detroit Auto Show. However, there are many other automotive events that are equally important. One of these is the SAE World Congress, which I had the opportunity to attend Tuesday.
Together, OEMs and suppliers participate in this annual trade show to discuss the industry and showcase new technologies.
Some Eisbrenner clients in attendance were Henkel, Timken and Emitec. Laurie-Harbour Felax from the Harbour-Felax Group also spoke on a panel about the communization of parts.
As public relations practitioners, the Eisbrenner PR team had various responsibilities for their clients, including: assembling and updating press kits, updating client display booths, media relations counsel and helping prepare speakers. I’m sure there were many more duties, but these were the ones I was able to directly see the team develop and/or help with.
Are there any other automotive events you can share facts about?
Together, OEMs and suppliers participate in this annual trade show to discuss the industry and showcase new technologies.
Some Eisbrenner clients in attendance were Henkel, Timken and Emitec. Laurie-Harbour Felax from the Harbour-Felax Group also spoke on a panel about the communization of parts.
As public relations practitioners, the Eisbrenner PR team had various responsibilities for their clients, including: assembling and updating press kits, updating client display booths, media relations counsel and helping prepare speakers. I’m sure there were many more duties, but these were the ones I was able to directly see the team develop and/or help with.
Are there any other automotive events you can share facts about?
posted by Amanda Robinson at 8:53 AM
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