Integrated Communications

Integrated communications involves breaking down the barrier between public relations, marketing and advertising for the greater good of the organization’s value, reputation and brand. It takes a company’s key message and intertwines it throughout every facet of the organization, including technology.

What this really means is building social media tools (that are often associated with marketing or advertising) and advertisements, such as billboards and commercials, into a PR organization and tracking them. Whether we are ready or not, the technology and practices of the future are here today and are blurring the line between public relations and marketing.

I suspect that interns will also play a large role. We have a great opportunity introduce our lessons from school and the technology we are already using, into a more integrated workplace.

Are there any ways that you have already helped to incorporate technology or marketing practices into your public relations internship?