April 11, 2007

All About Public Relations

The Web site, All About Public Relations with Steven R. Van Hook is a great resource filled with extensive information on and about the public relations field.

Loaded with career guides, job opportunities and tons of articles, it’s a great way to see what’s out there. It even offers updated examples of major
“hits and flops” in public relations practices.

Van Hook gives a flop example of The
Walt Disney Company who proposed opening a Civil War theme park in Manassas, Virginia. Political cartoonists had a field day with Mickey pilloried on the PR battlefield and Disney proved that huge PR budgets do not always spare you from publicity mistakes.

VanHook also provides tons of information on the importance of internships and
internship programs. Check it out and let me know what you think!

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