March 15, 2007

Museum for Public Relations

Years ago, toast and coffee was the typical American breakfast. Edward Bernay- an early public relations pioneer- helped convince the public that bacon and eggs, in fact, was the true American breakfast. Where do you find such random facts, you might ask?

After doing some research about the industry, I came across a
museum for public relations. Founded in 1997, the Web site offers information about the early pioneers of PR and their strategies and tactics, many of which are still used today.

The Web site showcases Edward L. Bernays, the “father of public relations,” who began practicing during WWI; Moss Kendrix , the first African American to acquire major accounts and set the stage for the breakdown of ethnic and cultural stereotypes in advertising; Carl Byoir who worked in travel PR representing the Cuban government; and Chet Burger, a pioneer of modern PR practices, television and journalism.

The site also offers online exhibits, a reference library and exclusive online videos. Check it out and let me know what you think.

0 Comments:

Post a Comment

<< Home