Brainstorming

What do event planning, strategizing and media relations all have in common here at Eisbrenner? They all begin with a brainstorming session. I’ve been lucky enough to attend a few of these during my internship.

While brainstorming may seem trivial, it forms the basis of a successful outcome. It can help you identify problems, develop new ways of thinking and/or be aware of potential opportunities.

Although every organization may do it differently (if they brainstorm at all), at Eisbrenner, everyone from a particular team (and sometimes people from outside of a team) gather together and talk about thoughts, ideas, problems and opportunities. Everything gets written on a board, typed out and saved for future reference. From this, decisions are made for strategic plans and event ideas to the proper media targets

Does your company incorporate brainstorming and if so, do they have any particular procedures?