"So, what is PR?"

“So, what is Public Relations?” That was my mom’s first question after she got over the shock of realizing I didn’t want to be a doctor or lawyer. After trying to explain to her what it was, her second question was, “Yeah, but what will you actually be doing?”
This question has come up many times throughout my college experience.

While defining PR is easy, explaining the roles of a public relations practitioner can be difficult. Due to the broad nature of the field, there are tasks that seem to vary on a daily basis. From writing and event planning to compiling research, sticking to a budget and dealing with the media, there is so much to learn.

There are many resources available to learn about Public Relations, including the PRSA website and PR Week that may help in your search to define PR. Know of any additional resources? Let me know!