Research, Research, Research…

In class, any strategic model taught always begins with research. I’m finding out more and more how important research is to the practice of PR. It’s not just putting together strategic models, it helps you get better acquainted with a company so everyday tasks can be done such as press releases, bio’s and media lists. The more unfamiliar you are with a company, the longer it takes.

Take Eisbrenner, for example. Since nearly all clients are somehow involved in the automotive industry, your knowledge must go far beyond cars. You need to know about the entire market, including (but not limited to): automotive technology, specific company guidelines and the difference between new domestic and old domestic OEM’s.

I have done a lot of research in my internship. Although tedious, it has helped me learn a lot about this industry. Do you have any market information/articles that would help in learning more about this market?