Back-up plans are essential!

Eisbrenner Public Relations (EPR) is an automotive-based public relations agency, meaning that nearly all of their clients in some way shape or form work with the automotive industry at large. One good example of their clientele is the Enhanced Protective Glass Automotive Association, more informally known as EPGAA or EPG.

Last Monday I had the opportunity to attend an interview featuring Channel 4’s Marc Santia with EPG. Stefanie from EPR had been trying to arrange for this interview/demonstration of laminated glass since Thanksgiving. Her pitch was originally for car safety during the holidays, but due to scheduling issues she changed this to tie in with the auto show (keeping her original emphasis on safety).

I was in the background taping this interview/demonstration for EPR so the client would have some footage. You might be wondering how you can demonstrate laminated glass…Marc Santia showed how easily a thief could shatter regular glass by smashing the windows in. The laminated glass on the other hand, was very difficult to crack let alone allow for a point of entry.

EPG’s interview aired last Friday! It just goes to show how flexible you have to be in public relations. Back-up plans are essential!