Keep Your Finger On The Pulse

I'm declaring this PR Trend Monday.

In class, I've always heard that a large part of public relations is being "in tune" with the world around you. That definitely explains why there are five major papers as well as multiple public relations and automotive publications available. Aside from print materials, the main television in the office is always tuned to news--it's what we do.

Currently, I'm in the middle of learning the art of being "in tune." It isn't as simple as reading every page of every paper. This isn't your Sunday morning paper with coffee routine. It's being a newshound. PR people read with purpose. You monitor for coverage of your clients, you have a finger on the pulse of the city, state and nation and you do it every morning.

For interns and anyone starting out, this can be a valuable resource. You learn a lot about the inner workings of the industry and increase your vocabulary. Talk about increasing your value.

What's one great way to get a heads up on what's going on? Look for trends like the evolution of the press release. Thought the standard press release was it? Think again. Few things last forever without changing. Check this out! The Social Media Press Release is an indication of the changes bound to follow.

Evolution of press release could drive differentiation

Want to know more? Take a look at the actual release and the blog written by its creator.

Social Media Press Release


Todd Defren's PR Blog