A Crash Course in Networking

A lot of people in public relations have updated a popular phrase to reflect what a young public relations professional should do. My mentors, as well as professors and people in related industries have told me, "It's what you know and who you know."

This came to mind when I was working on a media list for a release I was sending out. I didn't realize how many local people I knew in this industry. After hearing the phrase over and over, I now understand how important the balance. School internships and extracurricular activities will provide you with the "what."However, sometimes the "who" requires a bit more elbow grease. Despite that, you can learn how to be great at it.

Here are the things I have tried to keep in mind about networking.

1. Networking is usually an ongoing, long-term effort that requires patience.

2. Networking once won't do much good. Actually, you might risk coming across insincere, which will definitely work against you.

3. I knew someone in college who basically collected business cards. Collecting business cards for the sake of having a collection is not a good idea. Always network with purpose.

4. Have a goal in mind. This will help you keep in touch and build meaningful relationships.

5. Networking isn't a one-way street. As a new or soon-to-be new professional, networking most often provides you with opportunities to get your feet wet, but most importantly learn a lot and show your stuff to potential employers.

6. Be professional. One would think this goes without saying, but the rule of thumb is people will always talk, so give them good things to talk about.

7. Rarely say no to opportunity. Who knows what the future will bring? Don't turn down job opportunities for no reason.

Did I pique your interest in the do's and don'ts of networking? Check out these websites:

Networking 101

ecademy: Networking 101