Class is NOT over

Before beginning this internship, I thought that my days of school in the literal sense would be over--and essentially, they will. There will be no more driving down to Wayne State desperately trying to find a parking spot in time for class. No more late night studying with classmates. Long gone will be the days of imaginary clients or editing old news stories. Ok, by now, I'm sure you've got my point: school in the traditional sense will cease to be a major part of my life.

Here at Eisbrenner, I'm beginning to understand how school is never really over, it just changes form. The backdrop for my education will no longer be a classroom filled with desk and computers. It will be a public relations firm and PRSA professional development seminars. I will learn my lessons from future clients, campaigns, future failures and even more successes. The fact that Eisbrenner 'insists excellence' keeps everyone on their toes.

Speaking of Professional Development (PD) , every Thursday we have a PD here on different topics. Last week, Julie Armstrong, a copy editor from the Free Press came in to speak to the firm about the importance of copy editing as well as ways to improve public relations writing. It's really great to have someone from another industry come in and share their perspective. Often, such perspectives are opportunities for learning.

Although Thursdays are designated for those sessions, by now I'm sure you know it isn't the only time to learn. Some of my most meaningful lessons have come to me while sitting at this desk, hammering away at a task I thought I had nailed in school. It could be editing a bio or press release, expanding a media list or tracking down the right publication. Whatever the case, it's official that class is definitely NOT over.